NBC SPORTS
Graphics Design System

At NBC Sports there was a need for a cohesive design system for graphics that were provided to the editorial team. They’re used throughout our apps and websites. My solution was to create a sketch library and combine that with dynamic shapes and patterns. The library became a repository of logos, team, and brand colors, and we link the symbols and styles to our working documents. It helps deliver graphics in a fast and efficient way. I initiated the process and led design for a total of 40+ templates.

INTERACTIVE DESIGNER
SKETCH LIBRARY + TEMPLATES
The NBC Sports Library and templates were set up in a way that allows you to quickly find the team logo or color. We work on a lot of graphics for various sports.
Premier League Soccer
NFL Football
NHL Hockey
NBA Basketball
Notre Dame Football
MLB Baseball
Premier League Lacrosse
Premiership Rugby
Rugby World Cup
There were multiple applications created for use, and the option depends on the content to display. It was inspired by existing design cues we see throughout our branding—like the NBC peacock feathers.
Corner shape
Third shape
half shape
It also allows us to incorporate treatments from existing style guides–like the Tour de France. We used their color palette, typography, and created custom iconography to represent terrain types for all twenty-one stages.
time trial
mountain
flat
IT'S SEEN ACROSS PLATFORMS
sunday night football matchup highlighted on nbc.com
graphics highlighted every monday on nbcsports.com
graphic to support peter king's latest column on social media
The Mike Tirico Podcast
OPTIMIZING THE FOOTPRINT
Overall, It's been great to see the system’s footprint across all our platforms and keep the design language consistent and simple throughout. Switching the tools from Photoshop to Sketch has also allowed us to save space on filesizes by keeping the graphics vector-based. This is especially helpful in remote work by syncing smaller files and accessing them on a shared server with a wireless VPN connection.
Here’s more work.