ShopHABA is a completely new brand and web store. It operates as a destination to find and purchase from many trusted brands. The entire project included designing their brand identity and providing mockups for various pages such as category, product detail, and a vast number of brand landing pages. My role expanded behind the visuals, and I had the opportunity to craft the user experience by working on the information architecture, user flows, and wireframes. The many joys (roles) of working at an agency.